| Vision, Mission and Objectives |
Sithengi has redefined its vision, mission and objectives on the basis of its competitive analysis. |
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The vision, mission and objectives outline Sithengi’s role as: |
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Being the premier site for encouraging the growth and development of the film, television and allied industries through trade in South Africa, Southern Africa and the rest of Africa.
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| Core Business Objective |
Sithengi’s core business objective is increasing trade and development in film, television and allied products in South Africa, Southern Africa and the rest of Africa. |
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Sithengi has identified five business objectives to give expression to this role: |
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Have a dominant position controlling intelligence on the programming needs and operational conditions faced by broadcasters in South Africa, Southern Africa and Africa
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Develop a strong intra-African network of industry professionals
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To be a provider of platforms and programs to improve the attractiveness of South African, Southern African and African product for international consumption
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To be the leading showcase for South African, Southern African and African products for international consumption
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Establish Sithengi as a commercially sustainable organisation
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| Core Competence |
To meet its core business objective, Sithengi will develop a core competence in competitive intelligence and relationship brokering. |
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